The Green Event Issue of Shine

Spring is here for us northern hemisphere types and now is a perfect time to conduct a green audit on your event strategy. Recent studies of event marketers show that green events are within their top 5 priorities and this issue is all about green tactics. 

Read on for practical insight on how to make your events much more sustainable and environmentally friendly.

Virtual Conferences Come Alive

Most people are familiar with the webinar as a common virtual event solution, thanks to its ease of deployment and collaborative capabilities. Web conferencing tools with voice and video capabilities are also becoming more accessible, with free software like Yugma and Dimdim, allowing small businesses to enter the space.

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55 Ways to Lose Your Green Event Envy

Whether you’re hosting an event for a few people or a few thousand, there’s good reason to aim for a small event footprint. Going “green” may be a trendy phrase but it’s one that will boost your marketing clout and make you feel good about your efforts at the same time.

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Webcast Tips for Boosting Sales

Webcasts are useful in the early stages of the sales engagement process – they are designed to teach, explain, and demonstrate. In marketing-speak, they are lead generators. And although most people tout them because they’re green, cost-effective, and easy to set up, most people forget that they are also excellent for delivering marketing data.

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